Categories: Fitness

SELF’s 2025 Sneaker Awards Are Coming

2025 SELF Sneaker Awards: Submit Your Sneakers for Consideration

You heard it here first—it’s time to hit the ground running for the 2025 SELF Sneaker Awards. Year after year, SELF’s Sneaker Awards crown the best new pairs across every category, from lifestyle staples to gym rat favorites to pickleball trainers and in between. All sneakers are rigorously tested and vetted by SELF editors and expert judges (athletes, trainers, and pros) so we can confidently tell our readers which kicks are the most comfortable, effective, and, well, cool.

Here’s where you come in—brands and publicists, if you have sneakers you’d like us to consider, here’s how to submit them.

Eligibility Requirements

We’ll only be considering styles that have launched (or plan to launch) between August 1, 2024, and August 1, 2025. Previous styles that have been re-released in new colorways, upgraded, or have had otherwise significant makeovers during the eligibility period are qualified.
We ask that each brand submit five styles maximum. If you’re really stuck on what to submit, aim for your top releases, anticipated fan favorites, or styles completely unique to you. We want to know: Which pairs went viral on TikTok? Which are WNBA players loving off the court? Which are shaping style at large in 2025?

How to Submit

To submit a shoe for consideration, fill out this form. Please fill out one form per style—so if you’re submitting four different pairs, you’ll fill out four different forms.
There is no fee to submit.
Submissions must be in by April 7, 2025.
Don’t worry about shipping anything for testing quite yet. After we review all submissions (which could take a couple of weeks!), we’ll reach out about any items we’d like to call in.
Please note that products we call in for testing cannot be returned. If submitting products may be a hardship for your brand, send us an email—we’d be happy to work with you to figure out a solution.

Not sure if your sneaker fits into one of the above categories? Please email Hannah Pasternak, SELF special projects director, at hannah_pasternak@condenast.com and cc Paige Levinson, special projects coordinator, at paige_levinson@condenast.com.

Conclusion

We can’t wait to see what 2025 has in store for the sneaker world. Don’t miss your chance to get your brand and products noticed by submitting to the 2025 SELF Sneaker Awards.

FAQs

Q: Can I submit more than five styles?
A: No, each brand is limited to submitting five styles maximum.
Q: Can I submit a style that has already launched?
A: Yes, if the style has launched between August 1, 2024, and August 1, 2025, it is eligible.
Q: Can I submit a style that has not yet launched, but is planned to launch during the eligibility period?
A: Yes, if the style is planned to launch between August 1, 2024, and August 1, 2025, it is eligible.
Q: What is the deadline for submissions?
A: Submissions must be in by April 7, 2025.