Inside Adidas’ Inaugural “Primer” Event: A Fitness Playground for Elite Athletes

Adidas Brings Professional Athlete Treatment to CrossFit with "Primer" Training Camp

As the roster of athletes from countries far and wide took to the floor at Wodapalooza back in January, we saw that more and more competitors were sporting the Adidas Dropset training shoe.

Adidas’ growing presence in the world of fitness is significant. It is yet another non-endemic brand that has entered and invested in the competitive fitness space, this one backed by 70 years of sports experience and expertise.

The Primer

Just weeks ago, nine of the 10 Adidas athletes headed to the company’s headquarters for the first annual Adidas "Primer," a training camp of sorts. A handful of Adidas staff and managers also joined the athletes, and we were invited to take a behind-the-scenes look.

The elite athlete guest list included Laura Horvath, Jonne Koski, Jorge Fernandez, Bill Leahy, Ty Jenkins, Kaique Cerveny, Bethany Flores, Jennifer Muir, and Ella Wilkinson. Haley Adams was unable to attend, as she was throwing down in Cookeville, TN, for the CrossFit Open 25.1 Announcement.

A Diverse Roster

Like many of the brand’s decisions, the athlete roster was selected after methodical contemplation. The athletes range in their competitive experience, age, accolades, and career stage.

What They’re Saying

It was a common sentiment amongst the athletes that their week in Germany was something out of a dream.

Conclusion

Based on our off-the-cuff conversations with all the athletes, the week was a big success. Adidas’ foray into the world of CrossFit is off to a great start, and we can’t wait to see what the future holds for this talented group of athletes.

FAQs

• What is the Adidas "Primer" training camp?
  The Adidas "Primer" is a training camp for elite CrossFit athletes, designed to provide a unique and immersive experience.
• What is the purpose of the Adidas "Primer"?
  The purpose of the Adidas "Primer" is to provide a platform for elite CrossFit athletes to train, learn, and grow, while also being part of a community of like-minded individuals.
• How does Adidas measure success after the inaugural Adidas "Primer"?
  Adidas measures success based on feedback from the athletes, ensuring that the experience is meaningful, positive, and growth-oriented.