CrossFit CEO Don Faul Addresses Sale Rumors, Concerns

CrossFit CEO Dispels Rumors: No Sale Yet

CrossFit LLC CEO Don Faul held a call with affiliates on Thursday to address rumors and concerns about the company’s sale, which was announced one day prior. Faul emphasized that the process will take time and that the company is working with Moelis & Company, a global independent investment bank, to review a wide range of potential buyers.

Step-by-Step Process

The next step is to find prospective buyers and narrow it down to the best possible options. Faul assured affiliates that the company is working to understand the business, CrossFit, and what makes it special. He also highlighted that the sale process is in its earliest stage, with many interested buyers reaching out since the announcement.

Rumors Dispelled

Faul vehemently denied rumors that CrossFit has already been sold or that a buyer has been identified. "There has been some talk that CrossFit has already been sold or that we’ve already identified the buyer and [the sale] is imminent. Those are fundamentally untrue," he said.

Private Negotiations

Faul emphasized that the step-by-step process will not be shared publicly. Most negotiations and decision-making will be behind closed doors, and once the final sale has been made, it will come directly from him. "We’ll communicate that decision, who the future owner is going to be, and what that means moving forward. And in the meantime, we’re not going to be able to share any additional updates," he said.

Conclusion

Faul urged affiliates to focus on the 2025 CrossFit Open and to stay positive. He believes this presents a fantastic opportunity for CrossFit and is excited to discuss what’s possible with prospective buyers over the next couple of months.

FAQs

• What is the current status of the sale process?
  The sale process is in its earliest stage, with many interested buyers reaching out since the announcement.
• Has CrossFit already been sold?
  No, CrossFit has not been sold. Rumors of a sale are fundamentally untrue.
• Will the step-by-step process be shared publicly?
  No, most negotiations and decision-making will be behind closed doors.
• When will the final sale be announced?
  The exact date is unknown, but it will come directly from CEO Don Faul once the sale has been made.