Breaking: Mat Fraser’s HWPO Training Acquires Deka Comp; Launches Affiliate Programming With Michele Letendre

HWPO Training announced today that Deka Comp Founder and Pat Vellner’s long-time coach Michele Letendre has joined the HWPO team to “spearhead the launch” of their latest affiliate programming.

The details: HWPO has acquired Deka Comp, which has been offering affiliate programming since 2016. This implies that as of May 6, current Deka Comp gyms may have access to what’s going to develop into HWPO AFFILIATE.

HWPO AFFILIATE will then develop into available to the general public in June and might be accessed via PushPress, Wodify, BWTB, SugarWODand the HWPO Training app.

Remind me: HWPO Training was founded by five-time CrossFit Games champion Mat Fraser and is best known for coaching and programming for elite athletes. Until now, HWPO hasn’t offered affiliate programming for gym owners and coaches to roll out to their communities.

What they’re saying: Letendre, a six-time CrossFit Games athlete, said within the press release that joining HWPO “is an honor.”

“Since meeting Mat Fraser for the primary time back in 2013, I’ve at all times had a profound respect for the way he commits to his goals. To be working alongside coaches like Mat and all of the achieved coaches on the HWPO team is a fantastic opportunity,” she said.

She added on an Instagram post: “I’m excited to be an element of a team that’s really committed to training the game of CrossFit and all things fitness and community.”

Fraser, too, offered big praise for Letendre, saying, “We’re within the business of doing the correct things, for the correct reasons, with the correct people. We waited a protracted time to return out with affiliate programming because we wanted it to align with those values. What Michele brings to the table is just not only according to our company core values, however the above principle as well.”

One big thing: The announcement of the move begs the query of whether five-time Games podium finisher Vellner is now an HWPO athlete.

According to the press release, the five-time Games podium finisher will “now join the HWPO Training athlete roster under Michele [Letendre].”

The big picture: With the addition of Letendre and Vellner, HWPO undoubtedly just got that significantly better.

“My extensive experience within the CrossFit space will help me provide the perfect possible service to affiliates world wide in addition to contribute to the expansion of HWPO Training. I’m very excited to affix the team and much more so to spend my time within the service of affiliates worldwide,” Letendre said.