Big Brands, Big Goals, and the World Fitness Project

Leading by Action

One of the most decorated women in our sport, Laura Horváth has held multiple titles in recent years: two-time Rogue Invitational champion, 2024 French Throwdown champion, 2023 TYR Wodapalooza team champion, and 2023 Fittest Woman on Earth.

While watching her run with a 485-pound yoke, effortlessly flip a 350-pound "Pig," and rep out 125-pound sandbag squats, one can recognize in Horváth a very different breed of athlete. Insurmountable grit, poise, and determination define her as a competitor.

Partnerships That Align

Not only because of her titles and athletic talents does Horváth stand out, but her brand partnerships are unique compared to fellow athletes in CrossFit. Two of her sponsors are iconic giants Red Bull and Adidas, industry leaders, and innovators with decades of experience in the sports industry. The fact that Horvath has signed agreements with them speaks to her identity as an innovator and an athlete forging her own path—aligning with a company’s ethos but also the people behind the brand.

The 2025 Season

Horváth laid out her season for us, with the World Fitness Project, Tour Event I in Indianapolis, IN, next on the docket. Horvath was the last athlete announced as part of the Pro roster and perhaps the most anticipated. We asked her how her role in the World Fitness Project came to be.

Conclusion

In conclusion, Laura Horváth is a true trailblazer in the world of CrossFit. Her titles, athletic talents, and brand partnerships set her apart from her peers. With her sights on the 2025 season, Horváth is poised to continue making waves in the sport.

FAQs

Q: What are Laura Horváth’s upcoming competitions?
A: The World Fitness Project, Tour Event I in Indianapolis, IN, and the WFP final in Copenhagen, Denmark.

Q: What is Horváth’s goal for the 2025 season?
A: She is looking forward to the WFP season and is committed to making an impact in the sport of fitness.

Q: What does Horváth value in her brand partnerships?
A: She values alignment with companies that share her values and vision, and that are committed to supporting athletes and the sport of fitness.