Despite a leak, the numbers are still looking good for CrossFit.
Last updated on March fifteenth, 2024
Now that the 2024 CrossFit Open announcements are over, we are able to see the complete picture of the livestream numbers and learn a bit more in regards to the sport’s growth and overall fans and followers.
One big thing: The maximum concurrent views (how many individuals were watching directly) for the 24.3 announcement were down substantially from 24.2, and even got here in lower than any of the Open announcements in 2023. However, the general livestream views (after 24 hours) for twenty-four.3 hit an all-time high, getting over 1 million views.
The details: The 24.3 announcement recorded a maximum concurrent viewership of 112,802 (unofficially) and a complete view count of 1,030,276 after 24 hours.
How does this compare?
| 24.3 | 24.2 | 24.1 | 23.3 | 23.2 | 23.1 | |
| Max Concurrent | 112,802 | 206,012 | 161,127 | 128,658 | 120, 336 | 113,624 |
| Total Views (24 hours) | 1,030,276 | 835,042 | 872,651 | 588,000 | 649,779 | 619,894 |
- The max concurrent average for the 2022 Open was 96,048; in 2023, it was 120,872. The 2024 Open clocked in at 159,980.
- The total views (24 hours) per week average for the 2023 Open was 619,224, while total views (after 24 hours) for twenty-four.3 got here in at 1,030,276. That’s a difference of 411,052 views. The average 24-hour total views per week through the 2024 Open was 912,656.
Why so low? We could speculate on why the live concurrent numbers were lower this week in comparison with previous weeks. One potential reason is that the small print of the workout were leaked on multiple social media channels prior to the event. Many athletes and fans undoubtedly saw this leak, which could have possibly decreased the allure of Jocko Willink’s live reveal.
Open workouts have leaked before, but you may never tell if the data is accurate until the announcement itself. This same thing happened back in 2022 when Open Workout 22.3 leaked early with completely accurate information. With that memory still relatively fresh, possibly potential viewers decided to tune out.
However, the 24-hour total views add as much as the remarkably high total of 1,030,276, which could indicate that while many skipped the live announcement of the workout, they still returned later to observe the recorded version of the four-way elite athlete throwdown.
The bottom line: As of Friday morning, the 24.3 announcement peaked on the twelfth highest trending video on YouTube. After only 24 hours, the entire views have surpassed the 24.1 and 24.2 views after a complete week and are well above previous years. This could point to CrossFit’s upward trend and increasing reach.
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