The World Fitness Project: A New Era in Fitness Competition
The World Fitness Project (WFP) is a new organization in the fitness space, founded by Isabella and Jackson Terry, co-founders of GoodLyfe, along with CrossFit Games veteran Will Moorad. The WFP is launching a new competitive tour, the World Fitness Tour, which aims to create an ecosystem for the fitness world.
World Fitness Tour Details
The World Fitness Tour will operate like professional tours in other sports. "Pro card" holders will compete to maintain their position on the tour, and challengers will compete to earn a card all on a season-long leaderboard. The tour will have three stages: online and in-person competitions, with the top 20 men and 20 women holding professional cards.
The World Fitness Tour Season
The World Fitness Tour has three stages, both for Pro/Challengers and for Competitors. These contain both online and in-person competitions.
- Challenger Qualifier I (Online, to qualify for Tour Event I)
- World Fitness Tour Event I (In-person, to earn points on the season leaderboard toward World Fitness Finals)
- Challenger Qualifier II (Online, to qualify for Tour Event II)
- World Fitness Tour Event II (In-person, to earn points on the season leaderboard toward World Fitness Finals)
- World Fitness Trials (Online, for Competitors to earn a spot at the World Fitness Finals)
- World Fitness Finals
The World Fitness Project Origin Story
The seeds were planted by Isabella and Jackson Terry, the directors and founders of GoodLyfe. The duo had been working with at-risk youth, and they wanted to incorporate their passion for fitness into the charitable work.
The Bottom Line
The World Fitness Project has big goals, with a focus on slow and steady growth. The team wants to create a professional tour in fitness racing, with major competitions, streaming deals, and a big community element behind the events. The goal is to have more visibility for athletes and the fitness space as a whole.
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